Martech Analyst & Advisor | Ex-HubSpot VP Platform Ecosystem
Product Marketing Leader @ Docebo
Senior Director, Customer Marketing & Advocacy @ LeanData
What does it look like when vibe coding is embedded in a marketing team, not just experimented with?
We surveyed 302 SaaS marketing leaders, managers, and practitioners to find out.
Where marketing teams actually are with vibe coding right now (not the hype version). We’ll walk through adoption rates, maturity curves, and the tools teams are using most, straight from 302 respondents who are doing this work today.
What marketing teams are building, and why they’re starting internal. Workflow automations, custom integrations, data pipelines, internal tools: the top use cases are all about making the team faster first. We’ll show you what’s being built and what’s coming next.
The confidence plateau, and how to get past it. Confidence grows fast in the first year, then stalls. At the one-to-two year mark, complexity walls peak. We’ll share what the data says separates teams that break through from teams that get stuck.
Why governance is a growth lever, not a guardrail. 92% of fully embedded orgs have formal governance in place. We’ll show you what those policies look like and why the teams that formalized early are outperforming the ones that didn’t.
What it looks like in practice, from people who are actually doing it. Emily Pick (Docebo) and Ashley Ward (LeanData) will share what their teams have built, where they’ve hit walls, and what they’d tell a marketing leader who’s ready to get serious about this.
