302 marketing leaders sounded off on how they're vibe coding.
GRAB THE REPORT
logo of UE in dark text
logo of UE in white text
LOG IN
BOOK DEMO
WEBINAR

How To Build a Winning Case Study That Converts Prospects Into Buyers

  • Thursday, March 13, 2025
  • 12:30PM ET
Alex Eaton

Alex Eaton

Director Of Product Marketing

LinkedIn

In this webinar:

We’re sharing a much-needed refresh for the tired case study formula that will actually tell a story that will turn your skeptical prospects into happy customers, and give away some of our best tips for getting 20x more content out of 1 case study project (because let’s be real–if you’re going to spend 6+ months on it, you’d better walk away with more than just 1 PDF).

You’ll walk away knowing how to:

Check

A refreshed framework for approaching traditional case studies

Check

A workaround to chasing those tough customer approvals

Check

A new way to think about case studies (that will build trust with more prospects, faster than ever)

Related resources
  • CMA Role Support, Customer Marketing

Customer Marketers: Here’s What Your Sales Team Wishes They Could Tell You

Read More
  • CMA Role Support, Customer Marketing

Mending The Advancement Gap

Read More
  • Customer Marketing

The Customer Marketing and Advocacy Salary & Career Benchmark Report

Read More
  • CMA Role Support, Customer Marketing

My Manager Told Me to Be More Cross-Functional. I Didn’t Stop Until I’d Built the Whole Playbook.

Read More
  • Customer Evidence Library, Customer Marketing, Marketing Leadership, Product Marketing

We A/B Tested to Find the Social Proof That Actually Drives Conversion

Read More
  • Advocacy, Customer Marketing

I Built A Customer Awards Program That Gave Me Access To Our Most Elusive Customers

Read More
  • CMA Role Support, Customer Marketing, Marketing Leadership, Product Marketing

How 4 B2B Marketing Teams Are Using AI to Scale Customer Proof

Read More
Blind but verified
  • CMA Role Support, Customer Evidence Library, Customer Marketing

How to Prove Your Customer Evidence Program Is Actually Working

Read More
  • Customer Marketing

What’s The Hidden Cost of Managing Customer Advocates In Spreadsheets?

Read More
  • CMA Role Support, Customer Evidence Library, Customer Marketing

I Cracked The Code On Measuring The Revenue Impact of Customer Evidence

Read More
  • Advocacy, Customer Marketing

I Built A Reference Program That Negated The Need For References

Read More
  • Customer Advisory Boards, Customer Marketing

I Found The Perfect Way To Run A Virtual CAB

Read More
  • Customer Advisory Boards, Customer Marketing, Product Marketing

How to Build a Customer Advisory Board That Drives Retention, Expansion & Advocacy

Read More
  • Advocacy, Customer Marketing, Marketing Leadership, Product Marketing

How to Evaluate Customer Advocacy Platforms

Read More
  • Customer Marketing, Customer Surveying, Product Marketing

6 Reasons Your Customer Surveys Aren’t Getting You The Evidence You Need

Read More
  • CMA Role Support, Customer Marketing, Marketing Leadership

What 2025 Will Bring for The Customer Marketing Tech Landscape

Read More
  • Customer Evidence Library, Customer Marketing, Product Marketing

Stop Scrambling. Start Scaling: How To Build An Impactful Customer Evidence Program in 90 Days

Read More
  • Customer Marketing

Where To Start With UserEvidence

Read More
  • Customer Advisory Boards, Customer Marketing, Marketing Leadership

What Most Teams Get Wrong About Customer Advisory Boards

Read More
  • Blind-But-Verified Proof, Customer Marketing, Marketing Leadership, Product Marketing

Blind-But-Verified: The Customer Evidence Your 2026 Strategy Needs

Read More
Blind but verified
  • Customer Evidence Library, Customer Marketing, Marketing Leadership, Product Marketing

Case Studies Had Their Run. In 2026? It’s Going To Be All About Customer Evidence.

Read More
  • Customer Marketing, Marketing Leadership, Product Marketing

The Evidence Gap 2025

Read More
  • Case Studies and Customer Stories, Customer Marketing, Product Marketing

The 2-part Formula That Most Marketers Miss

Read More
  • Case Studies and Customer Stories, Customer Marketing, Product Marketing

The Key To Getting The Best Customer Stories

Read More
  • Customer Evidence Library, Customer Marketing, Marketing Leadership, Product Marketing

How Superhuman Scaled Their Customer Storytelling Engine (While Keeping The Team Lean)

Read More
  • Case Studies and Customer Stories, Customer Marketing, Marketing Leadership, Product Marketing

How Grammarly Rewrote Their Customer Story Playbook

Dive In
  • CMA Role Support, Customer Marketing, Marketing Leadership

Insights From 200+ Customer Marketers On How The Role Is Changing

Read More
  • Customer Evidence Library, Customer Marketing, Product Marketing

Building a Customer Evidence Program: How To Build Your Customer Evidence Library

Read More
  • Case Studies and Customer Stories, Customer Marketing, Marketing Leadership, Product Marketing

5 Brands Thinking Differently About Case Studies and Nailing It

Read More
  • Customer Marketing, Marketing Leadership, Product Marketing

Who the Heck Owns Customer Evidence? (If You Can’t Answer This In Your Org…Give This A Read)

Read More
  • Blind-But-Verified Proof, Customer Marketing, Product Marketing

What To Do When Your Customers Won’t Go On The Record

Read More
  • Customer Marketing, Marketing Leadership, Product Marketing

How to Build Trust With the Most Skeptical B2B Buyers

Read More
  • CMA Role Support, Customer Marketing, Marketing Leadership

Bitly’s Formula for Measuring The Impact of Customer Marketing

Read More
  • Case Studies and Customer Stories, Customer Marketing

4 Impactful Things You Can Do While That Case Study Is Stalled

Read More
  • Advocacy, Customer Marketing, Marketing Leadership

How To Build an Advocacy Program That Actually Accelerates Deals

Read More
  • Customer Marketing, Marketing Leadership, Product Marketing

Finding Customer Evidence In Unexpected Places with Kaylee Edmondson, Founder @ DemandLoops

Dive In
  • CMA Role Support, Customer Marketing, Marketing Leadership, Product Marketing

5 Tips from Customer Marketing Leaders at Gong, Tipalti, and Trellix on Creating Major Impact

Read More
  • Customer Marketing, Customer Surveying, Product Marketing

How Many Of These Common Survey Mistakes Are You Making?

Read More
  • Blind-But-Verified Proof, Customer Marketing, Marketing Leadership, Product Marketing

The #1 Reason B2B Deals Are Stalling

Read More
  • CMA Role Support, Customer Marketing, Marketing Leadership, Product Marketing

How Tara Robertson, CMO @ Bitly, Scales Customer Marketing for Maximum Impact

Dive In
  • Customer Marketing, Customer Surveying, Product Marketing

How to Launch Customer Surveys That Actually Get Responses

Read More
  • Customer Marketing, Customer Surveying, Product Marketing

Your Survey Isn’t Getting Responses? Here’s What to Do

Read More
  • Customer Marketing, Marketing Leadership

Customer Obsession Has Gone Too Far

Read More
  • Customer Marketing, Marketing Leadership

Target Customer Insights Can Be Your Secret Weapon

Read More
  • Customer Marketing, Marketing Leadership, Product Marketing

How to Write Stories Your Sales Team Will Actually Use

Read More
  • Customer Evidence Library, Customer Marketing, Marketing Leadership, Product Marketing

How Security Vendor HackerOne Uses Customer Evidence in Every GTM Function

Read More
  • Case Studies and Customer Stories

Use These 4 Tips to Make Case Studies Effective in Your Marketing Strategy

Read More

Build a more impactful customer marketing & advocacy program, one week at a time. Subscribe to The Outpost to learn with us in real time.

He probably shouldn’t send this. Join Alex Eaton as he shares his real-time struggles, challenges, and wins as a first-time VP of marketing, every other week. Subscribe to Evidently

Platform
Generate customer evidence
Advocacy
Activate your customers
AI at UserEvidence
Scale without losing trust
ROI Studies
Generate customer evidence
Research Content
Original thought leadership
Integrations
Connect with your tech stack
Trust Center
Security at UserEvidence
Product Marketing
Back up product claims with evidence
Sales Enablement
Create a customer evidence library
Customer Marketing
Become a customer evidence machine
Sales Leaders
Boost buyer confidence and win rates
Demand Generation
Increase conversion with customer evidence
Customer Success
Get in front of churn before it's too late
Cybersecurity
Scale proof even in regulated industries
Customer Stories
See what our customers say
Research Library
Verified customer evidence
Customer Use Cases
Look at UserEvidence in the wild
The Outpost
Customer marketing playbooks & frameworks
Content Hub
The best content we have
Blogs
Real lessons from practitioners
Webinars
On-demand sessions that teach
Guides, Reports, & Worksheets
Practical resources that work
Podcasts
Conversations that make you think
Demo Ranch
Clickable product tours
About
Learn about our roots
Careers
Come join our crew
LOG IN
BOOK DEMO