UserEvidence acquires Zealot: adds advocacy + references, backed by $7M in new funding
Peerbound automates customer proof for sellers. UserEvidence makes it credible, compliant, and scalable across your entire GTM team.
Peerbound is fast. It listens to sales calls and surfaces AI-generated quotes, reviews, and stories in Slack or email. AEs love the speed.
But speed without structure breaks fast. Peerbound’s automation stops short of the verified, compliant workflows marketing and customer teams need.
UserEvidence gives you proof you can trust — approved, organized, and measurable across every part of GTM.
If you want a tool that can help you turn old call recordings into customer stories, Peerbound can work.
If you want verified proof connected to advocates, references, and community your GTM team actually uses—UserEvidence is for you.
Peerbound automates and repackages existing proof from calls and reviews—fast but shallow. UserEvidence captures, verifies, and connects new proof to advocates, references, and campaigns so every GTM team can activate it confidently
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| Who it’s built for | Content and PMM teams creating customer stories from Gong calls and existing feedback |
GTM teams (Sales, CS, PMM, Customer Marketing) that need verified proof, active advocates, and connected community programs |
| AI purpose | Reactive — mines existing calls and reviews to auto-write stories |
Proactive and intentional — captures and verifies the exact proof sellers need, structured for GTM use |
| System scope | Proof-only — stops at content creation |
Full system — connects evidence, advocates, references, and community in one continuous motion |
| Time to value | ~4–5 months to ROI* |
<45 days to adoption*; 1.3 months to ROI** |
| Strength | Fast at generating AI-written stories; minimal setup for content teams |
Verified, compliant proof with built-in advocate, reference, and community workflows GTM teams actually use |
| Limitation | Stops at story creation — no data-backed proof, advocacy, or reference capabilities |
Expanding integrations across Slack, Salesforce, Highspot, and Seismic — built for scale |
| CAPABILITY |
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|---|---|---|
| AI-assisted story creation |
 Generates AI-written proof from call recordings and reviews — fast but unverified |
Generates verified, AI-summarized testimonials and data-driven stories with approval guardrails |
| Governance and approvals |
 Basic approvals, no anonymization or compliance workflows |
Full approval, anonymization, and compliance layers built in |
| Aggregate ROI data |
Limited to anecdotal insights from calls |
Captures measurable ROI and usage data through structured surveys and analytics |
| Share proof in GTM tools |
Shares proof via Slack and limited integrations like Gong or G2 |
Embeds verified proof directly in Slack, Salesforce, Highspot, and Seismic |
| Third-party validation |
 No external or independent verification of AI-generated content |
Verified by UserEvidence’s trusted data layer — citation-ready and independently validated |
| Activate and track advocates |
No advocacy or reference activation workflows |
Identifies, segments, and activates advocates through mission-based programs |
| Manage customer references |
No structured reference management |
AI-assisted matching engine connects the right advocate to each deal |
| Centralize proof + advocates |
Content-only system with little lifecycle visibility |
Unified platform for advocates, references, and evidence that moves with your GTM team |
Here’s how Peerbound customers describe the point where they outgrew the platform.
Only repackages snippets from calls and reviews — nothing customer-approved or auditable.
Handles stories, but teams still need separate systems for advocates, references, and analytics.
Great for quick storytelling, but lacks ROI data and trackable customer evidence.
Source: Independent survey of 185 customer marketing leaders (Captivate Collective, 2025 Customer Marketing Tech Landscape).
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| Survey respondents (n) | 14 |
35 |
| Average satisfaction (out of 10) | 9.3 |
8.8 |
| Onboarding implementation (out of 5) | 4.5 |
4.6 |
| Technical support experience (out of 5) | 4.5 |
4.6 |
| Customer success experience (out of 5) | 4.7 |
4.7 |
| Product reliability (out of 5) | 4.8 |
4.5 |
| Product ease of use (out of 5) | 4.9 |
4.3 |
Three connected products—built to turn customer input into verified, activated proof your entire GTM team can use.
