The Evidence Gap: Original research by UserEvidence after surveying 619 B2B buyers, sellers, and marketers.

Don’t beg for case studies. Get customer proof at scale.

UserEvidence is the Customer Evidence Platform that lets you collect feedback, curate success stories, and create content that credibly proves the value of your product.

Trusted by marketing teams for the biggest names in B2B

Happy users go unheard when you create customer stories one-by-one

Keeping up with every request from Sales for more new stories feels impossible.

Big companies hesitate to go on the record, and even when they do, you get swamped in legal and PR approvals.

Drafting, editing, and publishing customer content could be its own full time job.

UserEvidence makes it easier to capture customer evidence (without the constant headaches)

Turn responses from one survey into hundreds of proof points.

Filter your customer content by industry, geography, size, and use case.

Back up your product claims with third-party validation from UserEvidence.

Collect feedback throughout the entire customer journey

  • Design surveys with expert guidance
  • Deliver them in-app, via email, or in a hyperlink
  • Bring in reviews from G2 and other sources

Use custom filters to find the exact proof points you need

  • “Give me an example of a customer who switched from Salesforce to our solution.”
  • “I need a success story from a customer in the healthcare industry, in EMEA.”
  • “I need a statistic about how many hours per week our customers save with our tool.”

Give your reps a self-serve library of customer evidence

  • Reference quantifiable product stats and ROI data
  • Organize by industry, company size, seniority, and role
  • Easily integrate with the tools your sales team uses — like Seismic, Salesforce, and Highspot

Instantly turn customer stories into on-brand marketing content

  • Testimonials in branded templates
  • Customizable microsites targeted to specific industries, competitors, and products
  • Exportable file formats optimized for every channel

Customer evidence is more than case studies and testimonials

Competitive evidence

Get credible proof of why customers switched from competitors, and what makes your product superior.

ROI data

Get statistical evidence to validate product claims around ROI, cost savings, and productivity gains.

Segment-specific proof points

Get the research you need to understand and speak to highly specific audiences.
Devon Malloy
Product-Led Growth Manager, Trustpage
“Before UserEvidence, we had a manual process of requesting, recording, designing, and sharing our library of customer stories. It was a manual process that required at least three touch points internally, and turned into a race every time our sales team needed content. With our clearly documented library of evidence, our sales team can browse the existing content for quotes and statistics relevant to their deals, export them on their own, and share them with prospects in minutes.”
Lauren Alt-Kishpaugh
VP of Marketing, Postal.io
“UserEvidence is an extension of my lean product marketing team. What they would otherwise be able to do in months has now become weeks – allowing them to have more touchpoints with customers without having to work more. UserEvidence also helps us collect more meaningful, accurate stats around our customer usage vs. relying on one-off anecdotes and stories. Our sellers can sell more effectively and our marketers can feel confident in our GTM story.”
Charlotte Lilley
Head of Global Customer Marketing, Coupa
“Coupa customers are the best sellers we have. With thousands of customers across different product lines, industries, and geographies, we needed a solution that would enable us to leverage the voice of the customer at scale. UserEvidence enables our go-to-market team to put customers on the front lines of our messaging.”

You'll get value out of UserEvidence if you check these boxes:

Work at a B2B software company

Sell an expensive product in a competitive market

Have at least 500 end users to collect feedback from

Need content that proves the value of your product

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The Evidence Gap​ report

We surveyed 619 B2B buyers, sellers, and marketers to uncover the exact types of customer proof that actually build trust and boost buyer confidence.
Turn happy customers into your
best sellers with UserEvidence