The first data-driven guide to customer marketing tech

We analyzed nearly 200 survey responses from actual customers of the top 14 vendors in the space to clear up confusion, expose strengths and weaknesses, and help you build the right customer marketing tech stack–without the guesswork.

Cut through the noise and choose your customer marketing tech with confidence

The customer marketing tech space is crowded, confusing, and constantly changing. Legacy tools are fading, new players are emerging, and ROI expectations are rising. To help you navigate it, we went straight to the source: the people actually using these platforms.

In this first-of-its-kind report, you’ll get clear, unbiased data from 200+ real-world practitioners on exactly what these tools do best (and worst)—so you can confidently build a tech stack that works.

Featured Vendors with Industry-expert Scores, User Feedback, and More:

Choosing the right CMA tech just got easier

Customer marketing and advocacy teams are facing major shifts—acquisitions, sunsetting platforms, and rising demand for proof of ROI. With so many changes, how do you build the right tech stack?

The 2025 Customer Marketing Tech Landscape Report breaks it all down, giving you:

Detailed breakdowns of leading customer marketing platforms:

Understand strengths, limitations, and best use cases based on user feedback and expert analysis.

Exclusive insights from 200+ practitioners:

Real-world advice on budgeting, buying, and maximizing ROI.

Side-by-side vendor comparisons:

Clear, unbiased analysis to simplify your decision-making.

The new state of customer marketing technology:

Learn which features really matter—and which are just hype.

Get the market insights leaders are using

We feature insights from customer marketing pros on topics like:

Vendor evaluation:

“If a vendor promises to add a feature or functionality to their roadmap, we need to ensure they follow through. Holding them accountable after the sale is often one of the biggest challenges.”

Kevin Lau

Vice President of Customer Engagement @ Freshworks

Industry trends:

“As foundational AI technologies evolve, we’ll see more purpose-built solutions that are tailored to make customer marketing more effective. That’s where the real potential lies. Platforms fundamentally built on LLMs will be fascinating to watch”

Jane Menyo

Head of Solutions & Customer Marketing @ Gong

The changing customer marketing role

“We need to rethink our approach and the value we bring to businesses. Metrics like the number of assets created won’t hold weight in the future — it’s about real business impact.”

Brittnee Dawson

Director of Customer Marketing @ Alphasense

Get The Highlights From Our Findings

Watch a replay of our webinar featuring the top findings from our report, and additional insights from Evan Huck (UserEvidence) and Liz Richardson (Captivate Collective).