A product-led growth strategy is successful when the product sells itself (duh ). So let’s say you know your product is great, and your customers know your product is great. Awesome! But how can you communicate your product’s quality and efficacy to potential new buyers? Here’s the answer: customer content.
With customer content such as testimonials, reviews, success stories, and more, product marketers can infuse social proof points into their marketing content to:
- Maximize the value of their product to encourage consumers to use it
- Provide evidence of the efficacy of their new products and solutions
- Establish credibility and quantify the performance claims of the product
Discover the power of customer content to maximize product-led growth
92% of consumers read product reviews before making a purchase. So while it’s sometimes best to let the product speak for itself, it’s even better to let your happy, satisfied customers speak about your product and their experiences to influence buyers’ decisions.
The truth is, today’s buyers want to hear directly from peers and current customers that a product is effective and worthwhile before trying it. In fact, 95% of people say that customer reviews influence their purchasing decisions. And the data further proves that to be true! By showcasing trustworthy customer content on product landing pages and throughout your marketing collateral, conversions increase up to 34%.
To help you make sense of all the above, we’re providing you with an in-depth resource diving into how to create effective customer content and leverage it in your product-Led growth strategy. Get the eBook, Product-Led Growth: Power Your PLG Strategy with Customer Content, to gain insight into:
- The “why” behind how today’s buyers engage online
- How to quickly and easily obtain juicy customer stories
- Where to put customer content to drive conversions
With the right customer marketing technology, you can collect valuable customer
content and use it to create graphs, case studies, and more to share with your
audience and bolster your product-led growth strategy.
Utilize the full power of customer content with UserEvidence. Get in touch with us to get started.