We just released our 2023/2024 Customer Marketing Tech Landscape. It’s packed with 12 categories and over 80+ leading vendors in the customer marketing space. The very first category in the landscape is Sales Content Asset Management.
As a customer marketer, you know how important it is to create captivating customer stories for campaigns. But here’s the thing—even if you painstakingly put together fantastic content, it won’t mean a thing unless your sales team and other departments actually share it.
A way to make sure folks know this customer content exists and how to best share it is by using a Sales Content Asset Management tool. These platforms offer a simplified workflow to store, organize, distribute, and track content assets.
Below, you’ll find today’s 8 best Sales Content Asset Management platforms according to our customer marketing landscape.
These are presented here in no particular order. ⬇️
Seismic
Seismic is a leading content asset management and sales enablement platform that helps businesses supercharge their sales and marketing efforts. With Seismic, you can deliver impactful content and personalized experiences straight to your customers. The Seismic Enablement Cloud equips you with enterprise power and a diverse array of tools and valuable insights. It’ll help your sales team excel at what they do best. To discover more about Seismic, you can explore their profile on G2.
G2 score: 4.7 out of 5 stars
Mindtickle
As a content asset management and sales readiness platform, Mindtickle takes your sales team’s performance to a whole new level. Their approach is innovative—they combine training, coaching, and content management to make sure your reps are fully equipped to crush it. With seamless integration of knowledge, insights, and tips to boost conversions, you’ll never be lost in the weeds. To delve deeper into Mindtickle’s solution, you can find more information about them on G2.
G2 score: 4.7 out of 5 stars
Check out Mindtickle’s Research Library of customer-generated content created with UserEvidence.
PathFactory
Previously known as LookBookHQ, PathFactory offers an on-demand buying experience that’s tailored specifically for B2B buyers. Their secret? Putting content at the heart of the customer journey. This leads to more meaningful interactions and higher retention rates. Plus, PathFactory comes with content insights, giving you the edge to adapt to buyer expectations and create content that connects with the audience. For additional details about PathFactory, you can explore their reviews on G2.
G2 score: 4.4 out of 5 stars
Bigtincan
Bigtincan leverages AI and automation, making the entire buying process a breeze. Not only does it enhance the customer experience, but it also enables your sales and marketing teams to show off their best content with ease. With personalized content and real-time data at your side, you’ll be all set to boost that bottom line. Whether you’re a small business or a large enterprise, Bigtincan’s platform is super versatile and intuitive. To learn more about their unique solution, head over to G2.
G2 score: 4.4 out of 5 stars
Showpad
Showpad makes content management, sales training, and coaching simple with its user-friendly interface and awesome features. You’ll always have the right tools at your fingertips. The platform fosters seamless collaboration between teams by providing a centralized content-sharing hub—perfect for engaging modern B2B buyers. Plus, Showpad goes the extra mile by offering invaluable insights into the performance of your content. This will help you adapt to your ever-changing buyer’s expectations. For further details about Showpad, you can find their information on G2.
G2 score: 4.6 out of 5 stars
Check out Showpad’s Research Library of customer success stories created with UserEvidence.
Überflip
Überflip’s platform streamlines content asset management, transforming the content experience for businesses. By delivering the right compelling content at the best time, you’ll be able to increase engagement and drive meaningful results. Their solution will elevate your content strategy by effectively reaching your intended target audience time and time again. For more insights into Uberflip, you can find them on G2.
G2 score: 4.3 out of 5 stars
Highspot
Highspot is all about revolutionizing your revenue growth. It’s a dynamic platform with advanced tech and an easy-to-use interface. It allows you to create captivating content and an awesome customer experience. Plus, it smoothly integrates native content and guidance, training, and coaching. All of this is supported by their actionable analytics. To learn more about Highspot, you can explore their solution on G2.
G2 score: 4.7 out of 5 stars
Check out Highspot’s Research Library of customer evidence created with UserEvidence.
Dock
Dock is a B2B software platform that drives transparency and collaboration between businesses. Essentially, they help companies work better together. Their solution offers a workspace between two groups of people. Think of it like a private website that hosts all the information shared between two parties. Dock makes it easy to set up digital sales rooms, onboarding plans, client portals, and project hubs. It also integrates with your favorite software, like Salesforce and HubSpot. To learn more about this content asset management solution, you can check out their G2.
G2 score: 4.9 out of 5 stars
Final thoughts
Having the right technology for managing your content assets is key to keeping things organized and accessible while measuring the overall influence content has on sales cycles. For an overview of additional customer marketing tools that could help you crush your team’s goals, dive into all 12 categories (over 80+ vendors) in our Customer Marketing Technology Landscape.
