As a marketer, you’re always looking for ways to boost your company’s bottom line and drive growth. But when you’re managing a variety of campaigns that use social proof to promote brand awareness or conduct influencer marketing, how do you know you’ve gained more than you’ve spent?
‘Likes’ and ‘shares’ are a great way to measure engagement, but unlike conversions, engagement lacks a dollar sign next to it… which makes spending money on social and content that much harder to justify. Without clear, measurable outcomes, you’ll start to wonder if there’s even any ROI in social proof if you can’t see the direct impact your strategy is having.
Yet you know social proof isn’t something to sleep on—consumers rely on the words of others before deciding to buy from your brand (after all, proof sells, promises don’t ). Among B2B buyers, 95% said they view content as a marker of trust when entering the decision stage, so the value is clearly there. Social proof bolsters brand trust and awareness, which in turn leads to real dollars in the future. So then how exactly do you measure the ROI of social proof?
Discover the 6 metrics to measure the ROI of social proof
To fully understand the ROI of social proof for your business, you need to keep tabs on the right metrics to help you gain a better picture of just how lucrative your social proof is.
In our ebook, Social Proof ROI Demystified: 6 Metrics You Need to Measure for Success, we help you accomplish this.
Get your copy of the ebook to learn:
- The main benefits of social proof and why it’s no longer a “nice-to-have”
- The 6 metrics to determine your social proof ROI
- How to collect and share social proof to start converting buyers today
Final thoughts
Social proof is an important concept in marketing and sales, as it can greatly influence consumer behavior and drive conversions, leading to a high ROI. Try it out for yourself and see what all the buzz is about. ⬇️
Start showing off the value of your product/service and start capturing social proof points for your sales and marketing strategies with UserEvidence. Get in touch with us to get started.
