TL;DR:
Collecting customer proof is hard—77% of our newest customers said they didn’t have enough, and 64% were burning time trying to fix it. That’s why UserEvidence just launched a bunch of new features to make that easier. Think: pulling real quotes from Gong calls, auto-syncing top G2 reviews, smarter surveys with display logic, and small UX updates that add up to better response quality.
If you’re still begging internal teams for customer stories or stuck with “gr8 product” testimonials, this one’s for you.
77% of recently onboarded new UserEvidence customers came to us with a quantity problem. They don’t have enough coverage for the different industries they sell into, products they offer, competitors they battle.
64% of them also noted spending too much time trying to gather that evidence.
This isn’t new. The traditional customer story process is a manual process filled with dead-ends, broken promises, and content cancelled at the 11th hour.
Marketers have always struggled to collect the customer evidence they need to fulfill the needs of their sales and marketing teams, and there are a few typical reasons for this.
- Customers don’t want to jump on a call or engage with surveys
- When customers do complete surveys they leave unusable testimonials like, “gr8 product luv it.”
- Marketers can’t access customers because internal teams are protective
Today, we’re excited to introduce a collection of new features to help you collect more quality customer evidence. They help end the scramble of unanswered requests without dominating marketers’ schedules.
Let’s see what’s new.
Turn customer conversations into compelling evidence with our Gong integration
Every day, your customers are sharing powerful insights about your product on calls with your success team. Those golden moments often disappeared into the void once the call ended.
Our new Gong integration lets you capture those authentic moments directly:
- Import Gong call recordings (or any other call recording tool you can get a transcript from) and choose the call you want
- AI scans the call and offers either specific testimonials or full case study copy based on the full recording
- Publish a branded testimonial from your call recording in seconds to your customer evidence library OR refine your case study for publishing anywhere you want.
The best part? This helps you collect evidence without extra effort on either end. The insights customers are already sharing become valuable proof points for your GTM teams.
Turn your G2 reviews into usable customer evidence
Third-party validation carries enormous weight with potential buyers, and most companies have great reviews buried in their profile. Our new G2 integration helps you leverage the great reviews you’ve already earned:
- Filter what kind of reviews you want automatically synced to your customer evidence library (ex. only 5* reviews)
- Apply classifiers and tags to further organize the reviews to fit in your library
- Export G2 reviews for use using your own custom themes
- Your customer evidence library always stays fresh as new reviews come in
This integration helps you maximize the value of every positive review across channels, making sure your team has visibility into existing proof points they may not have found before. No new surveys, no manual syncing, just fresh customer evidence as the reviews pour in.
Add this to our ability to direct happy customers to your G2 profile to leave a review from a UserEvidence survey, and you’ve got a flywheel of customer evidence in motion.
Curious about what more UserEvidence customers think about our G2 integration? Check out this microsite for more feedback.
Note: To take advantage of this integration you must be a paying G2 customer as well.
Create smarter surveys with display logic
Oftentimes our customers are surveying their users from multiple segments, industries, use cases, and more. Creating a new survey just to change a couple questions for personalization is time consuming and inefficient. Enter: display logic.
The rules are simple, show different questions based on previous answers. The applications are abundant. A few examples:
- If a customers NPS response is high, ask for a testimonial. If it’s low, ask for product feedback.
- Sell to multiple personas or seniority levels? Personalize questions for each within your census survey. Don’t ask your day-to-day users the same questions as the senior decision makers.
- Gather specific competitive evidence without an extra survey. Include a ‘who did you choose us over?’ question followed by a customized question asking for a testimonial about why based on the answer.
Display logic matters because irrelevant questions hurt survey completion and quality. Display logic helps tailor the experience for your customers while providing higher quality data on the back-end to turn into insights or branded marketing assets.
Survey experience improvements
We’ve also made several quality-of-life improvements to the core survey experience to help improve completion rates and response quality.
Internal & external survey names — You can now use separate names for participants and internal organization. Personally, I like using dates, audience names, and purpose in my survey names but it doesn’t look great to a customer. Now I don’t have to worry about losing organization as a tradeoff.
Testimonial strength rating — NPS? 10. Role? VP. Testimonial? “Gr8 product.” Face palm. The testimonial strength rating guides respondents to provide more detailed, useful testimonials via a bar that fills up as they type. So when everything aligns, that happy customer will leave the testimonial to match.
Paginated surveys with progress bar — If a survey is long customers are more likely to abandon it. Paginated surveys create a focused experience so respondents can focus on one question at a time instead of scrolling through the entire survey before they start. The new progress bar shows how far along they are, to prevent getting discouraged and Xing out 70% through.
Small improvements in the participant experience add up over time in the form of relevant, high-quality testimonials that sales uses, or another fully completed survey contributing to your aggregated ROI stats. The details matter, and that’s why we’ll continue to be a priority for us.
More quality customer evidence
The best customer evidence doesn’t come from a single source or method. Our Collect features help you meet your customers where they are, capturing their authentic feedback in whatever format works best. Then the rest of our platform makes sure you actually get it used across your GTM motion.
If more quality customer evidence is a need for your marketing team this year, schedule a time to talk with us today.
