UserEvidence acquires Zealot: adds advocacy + references, backed by $7M in new funding

UserEvidence Content Hub

Everything we’re making for customer and product marketers. Blogs, videos, webinars, guides, and conversations about what’s working and what we’re learning along the way.

FEATURED POST

New Guide & RFP Template: Why Advocacy Platforms Collapse After the Demo (And How to Evaluate Them Without Getting Burned)

Mark Huber
November 25, 2025

Read our blogs

What’s working for us, what we’re still figuring out, plus what we’re learning from the customer and product marketers we look up to.

The End of the Case Study Era: Why GTM Teams Need Always-On Advocacy

October 29, 2025

Your 5 Step Process To Building A Competitive Evidence Library That Increases Win Rate

October 22, 2025

Blind-But-Verified: The Customer Evidence Your 2026 Strategy Needs

October 16, 2025
Blind but verified

Case Studies Had Their Run. In 2026? It’s Going To Be All About Customer Evidence.

October 8, 2025

How to Inject Customer Proof Into Your Messaging and Positioning (and Then Get Your Sales Team to Actually Use It)

September 26, 2025

The Future of GTM Depends on Customer Proof: UserEvidence Acquires Zealot and Raises Additional $7 Million

August 27, 2025

Watch our webinars

On-demand webinars with clear takeaways for customer and product marketers building programs that actually work.

Turning Research Into Pipeline: Recorded Future’s Demand Engine

Learn how Recorded Future uses long-form original research to drive traffic, sales conversations, and real pipeline. A practical breakdown of their research-driven demand engine.

How to Build a Customer Advisory Board That Drives Retention, Expansion & Advocacy

Most CABs flop. Get a tactical playbook for running a CAB people show up for. What to ask, who to invite, and how to turn it into something the business pays attention to.

How to Evaluate Customer Advocacy Platforms (Without Getting Burned)

A practical guide to evaluating customer advocacy platforms. Learn what questions to ask, what red flags to avoid, and how to choose software that actually supports your program.

Watch our videos

Stories and conversations with our team, our CEO, and the leaders pushing customer and product marketing forward.

The Day Highline Had to Deliver

The final day of Highline was all execution: hauling gear up the mountain, fixing last-minute details, and keeping everything on track before the gondola opened. This is where we finally learned if our biggest bet of the year landed.

Inside the Chaos of Day One at Highline

Day One hit us fast: missing shuttles, lost shipments, and a herd of elk before sunrise. This episode captures the scramble to keep Highline on track when the day started sideways.

The Moment Highline Could Have Fallen Apart

Episode 1 pulls back the curtain on how we built Highline from scratch and the moments we thought it might fall apart. If you’ve ever run a big bet with no safety net, this one hits.
A woman gestures while speaking on the Evidently with Mark Huber show. Bold text reads It SAVED LIVES! and a label says TARA PANU. The background is dark blue and teal.

Marketing When the Stakes Are Life and Death

Tara Panu shares how RapidSOS uses real proof to earn trust from skeptical buyers and drive adoption of mission-critical safety tech.

How Julien Sauvage Builds Positioning That Actually Works

Julien Sauvage breaks down how he blends customer conversations, conviction, and proof to shape positioning that resonates with enterprise buyers.

How Grammarly Rewrote Their Customer Story Playbook

Irena Kin shares how Grammarly rebuilt their customer story strategy from the ground up. Messaging, storytelling, proof, and how her team actually uses UserEvidence every day.

Steal our resources

Guides, reports, and worksheets for customer and product marketers. The kind of stuff you can borrow, copy, and use to build programs, prove impact, and get internal buy-in.

Buyer’s Guide: How to Choose a Customer Advocacy Platform That Won’t Collapse

Evaluate customer advocacy platforms with confidence. Understand the six fault lines, spot vendor risks, compare AI maturity, and use our RFP template to pick the right partner.

Original Research: The 2025 Evidence Gap Report

We surveyed 811 B2B buyers, sellers, and marketers to uncover the exact types of customer evidence that actually build trust and boost buyer confidence.

Report: 2025 Customer Marketing Technology Landscape

We analyzed 200+ real customer reviews and user insights to clear up confusion, expose vendor strengths and weaknesses, and help you build the right customer marketing tech stack.

Worksheets: Find Your Evidence Gap

Guide internal interviews with your GTM team so that you can find what customer evidence they need the most, and prioritize capturing it for them.

Template: Closing The Evidence Gap

Tools that help B2B marketing teams close the Evidence Gap. Build stronger programs, show evidence, and get internal buy-in.

Original Research: The 2024 Evidence Gap Report

Discover what drives the Evidence Gap and how B2B marketing teams can close it with credible proof and customer-backed evidence.

Binge our podcast

The Proof Point helps GTM teams find ideas, frameworks, and tactics that actually work.

Each episode includes an unfiltered discussion with the biggest names in B2B to help find the proof points I’m in search of.

Because opinions are cheap. And proof is gold.

EPISODE #32

The 2-part Formula That Most Marketers Miss

Phyllis Fang (Transcend) shares how her team turns compliance-heavy work into campaign-worthy stories
EPISODE #31

The Key To Getting The Best Customer Stories

Yadin Porter de León (Heroku) has the storytelling hack you need.
EPISODE #30

The 3 Ways Your Marketing Team Needs To Be Using AI

Dave Boyce (Winning By Design) has the AI checklist that every marketing leader needs.

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The Evidence Gap

There’s an evidence gap in your organization that’s stalling your pipeline. We’re rounding up our best content to help you close the gap and win more deals–faster.

The Evidence Gap 2025

We surveyed 811 B2B buyers, sellers, and marketers to uncover the exact types of customer proof that actually build trust and boost buyer confidence.

Tactical Guide

We’re divulging every secret we have gathered up here at UserEvidence for how to create and conduct crazy-effective customer surveys, effectively mine for proof points (AKA, actionable customer data and stories) and intentionally deploy them to your sales teams, so your hard work gets used–and your sales team’s deals keep moving.

Worksheets

Use these worksheets to conduct interviews with your CMO, CRO, and sales teams to find out what customer evidence they need, and prioritize capturing it (a win/win, if you ask us).