Your favorite B2B marketing leaders will be in Jackson Hole this August. Will you?

Big ideas come from better backdrops.

📍 Jackson Hole, Wyoming | August 18-20, 2025

Built for marketing leaders of today and tomorrow

Whether you’re a CMO, VP, or rising Director+level marketing leader, we’re curating a group that’s ready to toss out old playbooks, challenge convention, and navigate the seismic shift happening in B2B marketing.

Invite-only. No consultants. No agencies. Just real conversations, fresh ideas, and connections that actually matter, in a setting built for marketers like you.

Highline isn't full of the usual suspects

From breakout startups to public giants, we’ve curated a “room” of in-house B2B marketing leaders across industries—not the usual parade of MarTech vendors pitching each other.
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Why Highline?

Step outside the B2B marketing bubble

The best ideas don’t come from talking to the same people about the same things. That’s why we’re bringing in CEOs, CROs, and leaders from outside of B2B marketing.

Build authentic connections and new relationships

Forget fluorescent-lit rooms and awkward networking. Highline is intentionally structured to foster genuine conversations, meaningful relationships, and connections that last beyond the event.

Experience Jackson, Wyoming

Jackson isn't just scenery. It's our home, our roots, and a core part of the Highline experience. You'll reconnect with what really matters, return energized, and ready to lead differently.

WHAT YOU CAN EXPECT AT HIGHLINE

Fly in and meet your people

We’ll kick things off with a check-in and casual welcome party at Snow King Resort. No awkward icebreakers. Just good people, early connections, and a golden hour backdrop that beats any hotel ballroom.
Leaders

Highline check-in

Stop by the Snow King Resort Mezzanine to grab your badge, agenda, and everything you need for the week. We’ll keep it easy.

Leaders

Welcome reception

Join us out on the lawn for drinks, light bites, and the first round of great conversations. This is where Highline really begins.

Get outside and touch some grass

Forget awkward intros or sitting in a ballroom all day. Highline starts where real conversations happen: outside. You’ll pick one of several curated outdoor activities designed to connect with peers without screens between you.

Leaders

Outdoor breakfast at Snow King Resort

Grab coffee, fuel up, and get ready for the day with a casual open-air breakfast on the lawn.

Leaders

Choose your adventure in Jackson Hole

Here’s your chance to experience Jackson like a local. Attendees will select from one of several unforgettable activities:

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History, cocktails, and golden hour in downtown Jackson

We’ve rented out the Jackson Hole History Museum for a private evening of local stories, live music, and open-air connection. You’ll get an inside look at the town’s roots—then head outside for drinks, dinner, and a laid-back golden hour hang with your fellow Highliners.

Big ideas at 7,808 feet

Now that the connections are real, it’s time to dig in. We’re taking over the summit of Snow King Mountain for a full day of bold ideas, sharp peers, and honest conversations. The kind of day that reminds you why you got into marketing in the first place.

Grab-and-go breakfast on the lawn

Fuel up one last time at Snow King Resort with breakfast and coffee before the gondola ride up.

Ride to the top of Snow King Mountain

Shuttles? Nah. You’re taking a gondola to the summit. Plan your arrival accordingly — the ride takes ~10 minutes and we’ve only got so many spots per cabin. Signage will guide you.

Highline check-in + coffee

Once you’re up top, get your bearings. Grab a seat, chat with a few folks, and enjoy the view.

B2B marketing has a credibility crisis

We’ve all felt it: buyers don’t trust B2B marketing anymore. In this opening keynote, Evan lays out the central problem—the Evidence Gap—and makes the case for customer proof as your most undervalued asset. It’s not about hype. It’s about credibility, and the teams who earn it will win.

Evan Huck
CEO and Co-founder, UserEvidence

Stop leading with your value prop—nobody’s buying it

Most outbound still leads with value props that buyers ignore. Jen shares a smarter approach—rooted in real customer stories, not product pitches—and shows why marketers play a critical role in helping sellers earn replies. A frontline perspective on what actually moves pipeline forward.

Jen Allen-Knuth
DemandJen

B2B influencer marketing without regret: how to get it right the first time

B2B influencer marketing is booming—and still mostly broken. Devin shares what actually works, what kills buy-in, and how to build smarter programs from someone who’s done it as both a creator and a head of content. Expect clear frameworks, hard-won lessons, and better ways to turn influence into pipeline.

Devin Reed
The Reeder

Roundtable session #1

Small group conversations with people who get it. You’ll join 6–8 handpicked peers based on your role, challenges, and company type — all led by moderators. No fluff. Just what’s working and what’s not.

Lightning talks

Three punchy, 10-minute sessions from standout voices shaping B2B marketing:

Building a culture of experimentation (that actually drives growth)

“Let’s test it” isn’t a strategy. Pranav shares what real experimentation looks like when creativity meets the scientific method—and how high-performing teams embed testing into every part of their GTM motion. It’s not about tools. It’s about culture.

Pranav Piyush
CEO & Co-founder, Paramark

I bet hard on LinkedIn—even when leadership didn’t buy in

Kacie built a six-figure pipeline machine on LinkedIn—but selling the strategy internally almost got her fired. She shares how to make organic social, team visibility, and exec thought leadership actually drive revenue (and how to get buy-in before the results show up).

Kacie Jenkins
B2B Marketing Leader

How to screw up a product launch in 10 minutes or less

Julien skips the frameworks and goes straight to the real stuff that breaks B2B launches. You’ll vote on the most painful mistakes—from late messaging to enablement flops—and unpack what actually derails momentum (and how to stop repeating it).

Julien Sauvage
CMO, Cordial

AI marketing unlocks: deploying the power of AI across your org

AI isn’t just for content. Meagen breaks down how Samsara is applying AI across marketing and sales—from productivity and budget efficiency to enablement and revenue impact. She’ll share practical use cases and how her team is building a culture of AI experimentation that sticks.

Meagen Eisenberg
CMO, Samsara

Lunch on the mountain

Grab a bite, recharge, and find your next conversation.

We asked AI to run marketing. It said ‘good luck.’

Everyone’s hyping AI like it’s magic. At Docebo, Kyle and Silvia treated it like a new hire: full of potential, totally unproven. This session pulls back the curtain on how they’re rewiring their org with AI in the loop—from experiments that worked, to the ones that blew up.

Kyle Lacy
CMO, Docebo
A woman with long, wavy dark hair smiles at the camera. She is wearing gold hoop earrings, a necklace, and a dark top. The background is a solid light purple color with rounded corners.
Silvia Valencia
VP Revenue Marketing, Docebo

Roundtable session #2

Another curated roundtable with a new group of peers. Real stories, real struggles, real progress.

From chaos to credibility: the new customer marketing stack

The Evidence Gap isn’t just a sales problem—it’s a GTM liability. Evan and Alex unveil the new UserEvidence platform and share why credible, scalable customer proof is becoming the most defensible GTM strategy in B2B. Learn what a real evidence engine looks like and how it changes the way you launch, sell, and grow.

Evan Huck
CEO and Co-founder, UserEvidence
Alex Eaton
Director of Product Marketing, UserEvidence

Closing remarks

Mark will wrap up the day and set the stage for what’s on deck in the evening.

Mark Huber
VP Marketing, UserEvidence

Free time

Take a breather. Whether that means hiding in your hotel room, catching up on email, or grabbing a nap — this window is for you.

Closing party at the top of Snow King Mountain

We’re heading back to the summit of Snow King for one last view of the Tetons. Dinner, drinks, good people, and a final chance to soak it all in. You earned it.

WHAT YOU CAN EXPECT AT HIGHLINE

18

August

Monday

Fly in and meet your people

We’re kicking things off with an optional evening welcome party after you arrive in Jackson. No awkward small talk. Just good people, great conversations, and a backdrop that beats any hotel lobby.

19

August

Tuesday

Get outside and touch some grass

Forget awkward icebreakers or forced small talk. Day one is about moving away from screens, getting outside, and meeting people naturally. Real conversations don’t happen over bad coffee in a hotel hallway.

  • Scenic hikes — swap marketing playbooks while taking in the Tetons.
  • Horseback riding — network like a cowboy or cowgirl.
  • Hit the river — because some of the best ideas happen knee-deep in a river.
  • Mountain biking — for those who prefer high-speed networking.

20

August

Wednesday

Big ideas at 7,808 feet

Now that you’ve made real connections, it’s time to get to work. We’re heading to Snow King Mountain for a day built around meaningful peer discussions, supported by a select few keynote presentations, all set against the Grand Tetons.

  • Curated roundtables (and gondola rides) — matched by role, industry, and your biggest challenges so you find yourself in the right conversations.
  • No-fluff keynotes and candid presentations — from people who don’t just market to marketers. It’s time to get out of the echo chamber.
  • An environment that inspires you — big ideas need room to breathe. We’ll have plenty of space for you to connect outdoors up top at Snow King Mountain.
  • Built-in downtime to recharge — take a few hours to catch your breath, catch up on emails, or just lie down. You’ll be refreshed and ready for the farewell party at night.

You don't get views like this at every B2B event

We picked a mountain because real conversations need real space.

A few of the faces you’ll get to meet and hang with

Jen Allen-Knuth

DemandJen

Kyle Lacy

CMO, Docebo

Meagen Eisenberg

CMO, Samsara

Devin Reed

The Reeder

Kacie Jenkins

SVP Marketing, Sendoso

Julien Sauvage

CMO, Cordial

Pranav Piyush

Co-founder and CEO, Paramark

Kalpana Singh

SVP Marketing, Recorded Future

Kevin Lau

VP Customer Engagement, Freshworks

Gillian Farquhar

VP Global Customer Marketing, Infor

Think you should be at Highline?

Highline is invite-only for a reason. We’re hand-selecting the most insightful, forward-thinking B2B marketing leaders to join us in Jackson. Space is intentionally limited to create an intimate, exclusive experience. One you’ll actually remember.

Think you’d add to the conversation?

👉 Apply here for an invite

FAQs, straight from the horse's mouth

Who is Highline for?

Highline is invite-only (though you’re welcome to apply) for 100 in-house B2B marketing leaders.

We’re curating for Director+ titles across product marketing and customer marketing, and VP+ across broader marketing leadership.

We’re looking for in-house folks who are actually doing the work — no vendors, no sponsors, no agencies, and no fractional people.

When and where is Highline?

August 19–20, 2025, in Jackson Hole, Wyoming.

You’ll fly into Jackson Hole Airport (JAC), about 15 minutes from downtown Jackson.

Once accepted, we’ll share suggested arrival times, hotel info, and transportation tips.

We have a room block at one of the local hotels and can recommend a few others if you want to stay elsewhere.

Why Jackson Hole, WY?

The best ideas don’t come from a boardroom or your laptop.

They come from breathing mountain air and being surrounded by sharp people who challenge your thinking.

That’s why we’re building this in Jackson. It’s part of our roots, and it sets the tone for everything we want Highline to be.

Can I apply to attend?

You can apply here if you think you’re a fit for Highline. We’ll review and follow up if there’s a spot.

What’s included if I’m accepted?

There’s no ticket cost to attend Highline.

If you’re invited or accepted through the application, we’ll cover food, group activities, and all programming.

You’re responsible for your flight and hotel.

What kind of content should I expect?

The kind that makes you a better marketer.

Real conversations from in-house leaders about what they’re working on, what’s actually working, and what’s changing fast.

No fluff, no filler — just sharp takes on the stuff you care about but rarely get to talk about publicly.

Will there be outdoor activities?

Short answer, yes.

The first full day of the event is built around small group outdoor experiences.

We want people getting to know each other outside and away from the usual B2B event setup.

You’ll choose from a handful of activity options based on your comfort level.

What’s the dress code?

Mornings can be chilly, but it warms up fast — and it’s pretty amazing during the day in August.

Pack layers and comfortable clothes for outdoor activities, plus something casual-but-clean for sessions and evening events.

And yes, you can bring your best Western outfit because you’re in Jackson, after all. Evan Huck, our CEO, likes to call it cowboy chic.

Can I bring a guest or spouse?

You’re welcome to bring someone with you to Jackson, but the event itself is invite-only and reserved for attendees.

Your guest will be on their own while you’re at Highline.

Do you have a justification letter I can use to get internal approval?

If you’re planning to expense your travel or hotel as a professional development investment, we’ve drafted this one-page justification letter you can share with your manager or finance team. It outlines the event purpose, business value, and cost structure.