Your favorite B2B marketing leaders will be in Jackson Hole this August. Will you?
📍 Jackson Hole, Wyoming | August 18-20, 2025
Whether you’re a CMO, VP, or rising Director+level marketing leader, we’re curating a group that’s ready to toss out old playbooks, challenge convention, and navigate the seismic shift happening in B2B marketing.
Invite-only. No consultants. No agencies. Just real conversations, fresh ideas, and connections that actually matter, in a setting built for marketers like you.
The best ideas don’t come from talking to the same people about the same things. That’s why we’re bringing in CEOs, CROs, and leaders from outside of B2B marketing.
Forget fluorescent-lit rooms and awkward networking. Highline is intentionally structured to foster genuine conversations, meaningful relationships, and connections that last beyond the event.
Jackson isn't just scenery. It's our home, our roots, and a core part of the Highline experience. You'll reconnect with what really matters, return energized, and ready to lead differently.
Stop by the Snow King Resort Mezzanine to grab your badge, agenda, and everything you need for the week. We’ll keep it easy.
Join us out on the lawn for drinks, light bites, and the first round of great conversations. This is where Highline really begins.
Forget awkward intros or sitting in a ballroom all day. Highline starts where real conversations happen: outside. You’ll pick one of several curated outdoor activities designed to connect with peers without screens between you.
Grab coffee, fuel up, and get ready for the day with a casual open-air breakfast on the lawn.
Here’s your chance to experience Jackson like a local. Attendees will select from one of several unforgettable activities:
We’ve rented out the Jackson Hole History Museum for a private evening of local stories, live music, and open-air connection. You’ll get an inside look at the town’s roots—then head outside for drinks, dinner, and a laid-back golden hour hang with your fellow Highliners.
Now that the connections are real, it’s time to dig in. We’re taking over the summit of Snow King Mountain for a full day of bold ideas, sharp peers, and honest conversations. The kind of day that reminds you why you got into marketing in the first place.
Fuel up one last time at Snow King Resort with breakfast and coffee before the gondola ride up.
Shuttles? Nah. You’re taking a gondola to the summit. Plan your arrival accordingly — the ride takes ~10 minutes and we’ve only got so many spots per cabin. Signage will guide you.
Once you’re up top, get your bearings. Grab a seat, chat with a few folks, and enjoy the view.
We’ve all felt it: buyers don’t trust B2B marketing anymore. In this opening keynote, Evan lays out the central problem—the Evidence Gap—and makes the case for customer proof as your most undervalued asset. It’s not about hype. It’s about credibility, and the teams who earn it will win.
Most outbound still leads with value props that buyers ignore. Jen shares a smarter approach—rooted in real customer stories, not product pitches—and shows why marketers play a critical role in helping sellers earn replies. A frontline perspective on what actually moves pipeline forward.
B2B influencer marketing is booming—and still mostly broken. Devin shares what actually works, what kills buy-in, and how to build smarter programs from someone who’s done it as both a creator and a head of content. Expect clear frameworks, hard-won lessons, and better ways to turn influence into pipeline.
Small group conversations with people who get it. You’ll join 6–8 handpicked peers based on your role, challenges, and company type — all led by moderators. No fluff. Just what’s working and what’s not.
Three punchy, 10-minute sessions from standout voices shaping B2B marketing:
“Let’s test it” isn’t a strategy. Pranav shares what real experimentation looks like when creativity meets the scientific method—and how high-performing teams embed testing into every part of their GTM motion. It’s not about tools. It’s about culture.
Kacie built a six-figure pipeline machine on LinkedIn—but selling the strategy internally almost got her fired. She shares how to make organic social, team visibility, and exec thought leadership actually drive revenue (and how to get buy-in before the results show up).
Julien skips the frameworks and goes straight to the real stuff that breaks B2B launches. You’ll vote on the most painful mistakes—from late messaging to enablement flops—and unpack what actually derails momentum (and how to stop repeating it).
AI isn’t just for content. Meagen breaks down how Samsara is applying AI across marketing and sales—from productivity and budget efficiency to enablement and revenue impact. She’ll share practical use cases and how her team is building a culture of AI experimentation that sticks.
Grab a bite, recharge, and find your next conversation.
Everyone’s hyping AI like it’s magic. At Docebo, Kyle and Silvia treated it like a new hire: full of potential, totally unproven. This session pulls back the curtain on how they’re rewiring their org with AI in the loop—from experiments that worked, to the ones that blew up.
Another curated roundtable with a new group of peers. Real stories, real struggles, real progress.
The Evidence Gap isn’t just a sales problem—it’s a GTM liability. Evan and Alex unveil the new UserEvidence platform and share why credible, scalable customer proof is becoming the most defensible GTM strategy in B2B. Learn what a real evidence engine looks like and how it changes the way you launch, sell, and grow.
Mark will wrap up the day and set the stage for what’s on deck in the evening.
Take a breather. Whether that means hiding in your hotel room, catching up on email, or grabbing a nap — this window is for you.
We’re heading back to the summit of Snow King for one last view of the Tetons. Dinner, drinks, good people, and a final chance to soak it all in. You earned it.
We’re kicking things off with an optional evening welcome party after you arrive in Jackson. No awkward small talk. Just good people, great conversations, and a backdrop that beats any hotel lobby.
Forget awkward icebreakers or forced small talk. Day one is about moving away from screens, getting outside, and meeting people naturally. Real conversations don’t happen over bad coffee in a hotel hallway.
Now that you’ve made real connections, it’s time to get to work. We’re heading to Snow King Mountain for a day built around meaningful peer discussions, supported by a select few keynote presentations, all set against the Grand Tetons.
We picked a mountain because real conversations need real space.
Highline is invite-only for a reason. We’re hand-selecting the most insightful, forward-thinking B2B marketing leaders to join us in Jackson. Space is intentionally limited to create an intimate, exclusive experience. One you’ll actually remember.
Think you’d add to the conversation?
