Join the best CMA practitioners for live sessions every other week at The Outpost.

Where Customer Marketers Trade What Works

The Latest Sessions

Upcoming Session

I Found The Perfect Way To Run A Virtual CAB

Upcoming Session

I Cracked The Code On Measuring The Revenue Impact of Customer Evidence

Upcoming Session

I Built A Reference Program That Negated The Need For References

Upcoming Session

How to Build a Customer Advisory Board That Drives Retention, Expansion & Advocacy

Upcoming Session

How to Evaluate Customer Advocacy Platforms

Upcoming Session

6 Reasons Your Customer Surveys Aren’t Getting You The Evidence You Need

Upcoming Session

How To Build a Winning Case Study That Converts Prospects Into Buyers

Upcoming Session

What 2025 Will Bring for The Customer Marketing Tech Landscape

Upcoming Session

Stop Scrambling. Start Scaling: How To Build An Impactful Customer Evidence Program in 90 Days

Saddle Up For Live Sessions Every Other Week

What is The Outpost?

In the Old West, an Outpost was everything to traders and trappers on the road. It was a haven where weary travelers found provisions, important news, and camaraderie. The Outpost is the same for you. This is where customer marketers come to trade what works. So park the wagon out front, sidle up to the campfire, and enjoy the company while we take a bit of the “wild west” out of building impactful customer marketing programs.

The Outpost: Where Customer Marketers Trade What Works

The Outpost Laws

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Law #1: The Outpost runs on trade

You’re welcome to listen, but you’re invited to share, too. A question, a tip, or a “we tried this once” story all count as currency.

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Law #2: The campfire is always on

If something sparks an idea, toss it in the chat. If you’re stuck, ask. This is where most of the good stuff happens. And we’ll have time to banter with each other at the end.

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Law #3: No snake oil

What’s shared here comes from the field — not a pitch deck. Real playbooks only.

Take The Best Of The Outpost On The Road