How it works
With the Advocacy MCP Server, GTM teams can see everything happening in their advocacy program and act on it, all from one conversation in Claude. Find references, run missions, reward advocates, and log or report on activity without leaving your AI workflow.
Connecting UserEvidence’s Advocacy MCP also allows you to cross-reference advocate data with any other connector you already have in Claude, making your workflows even more powerful and streamlined.
⚡️ Get set up: Reach out to your CSM to connect the Advocacy MCP to your workspace.
5 ways to use the Advocacy MCP
1. Find references without leaving your chat
Describe who you need, and the AI scores your full advocate base by fit and fatigue so you’re never over-asking the same people.
“Find me 5 potential references who are ideally a sales leader in an enterprise company.”
2. Surface your top advocates at a glance
Get a ranked view of your best advocates, so you always know who’s the most engaged and who’s ready for the next ask.
“Give me a list of our top advocates by advocacy score, how many missions they’ve completed, and the date of their last one.”
3. Report on program performance in seconds
Pull a full picture of how the program is doing, including new advocates, missions completed, and references fulfilled.
Pro-tip: Connect UserEvidence Advocacy + Google Slides to instantly push data from Claude into a deck, ready to present in minutes rather than hours.
“Build me a dashboard for advocacy program performance over the last year.”
4. Close your evidence gaps before they cost you a deal
Find out where you’re missing proof, by persona, industry, or use case, and send a targeted mission to fill the gap, all in one thread. Mission examples: an ask to participate in a full length case study, record a video testimonial, provide a quote, or leave a third-party review.
“What proof am I missing for VP of Engineering buyers? Find the best advocates to fill those gaps and send them a case study mission.”
5. Re-engage advocates before they go dark
Spot the advocates who onboarded, went quiet, and fell off your radar, then build a re-engagement segment and send the right mission without having to build a filtered view from scratch.
“Who hasn’t engaged in 90 days? Create a segment, pick a re-engagement mission, and send it.”
Beyond customer marketing
Since customer marketing touches so many parts of the org, this is a simple way to demonstrate that value, especially if you want other teams to have direct access to advocate data. Instead of routing every request through customer marketing, teams can self-serve exactly what they need:
- Sales — match a reference to a live deal in the moment, instead of waiting on a Slack thread
- CS Leadership — surface high-health, high-NPS customers who’ve never been asked for anything
- Program Managers — get a daily list of top priorities: stalled references, expiring missions, dark advocates
- Marketing — quickly find the right advocates for webinars, events, launches, and other campaigns
That’s the shift: customer marketing goes from being the ones everyone asks, to the ones who built the system everyone runs on.
