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The Future of GTM Depends on Customer Proof: UserEvidence Acquires Zealot and Raises Additional $7 Million

The go-to-market playbook we’ve known is cracking. Outbound is drowning in AI-generated noise. Paid is pricey and losing punch. Organic [...]

  • Product Marketing, Sales Enablement

Your 5 Step Process To Building A Competitive Evidence Library That Increases Win Rate

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  • Product Marketing, Sales Enablement

The End of the Case Study Era: Why GTM Teams Need Always-On Advocacy

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  • Product Marketing, Sales Enablement

New Guide & RFP Template: Why Advocacy Platforms Collapse After the Demo (And How to Evaluate Them Without Getting Burned)

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  • Customer Marketing & Advocacy

Where To Start With UserEvidence

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  • Customer Marketing & Advocacy, Sales Enablement

What Most Teams Get Wrong About Customer Advisory Boards

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  • Customer Marketing & Advocacy, Product Marketing, Sales Enablement

Blind-But-Verified: The Customer Evidence Your 2026 Strategy Needs

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Blind but verified
  • Customer Marketing & Advocacy, Product Marketing

Case Studies Had Their Run. In 2026? It’s Going To Be All About Customer Evidence.

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  • Product Marketing, Sales Enablement

How to Inject Customer Proof Into Your Messaging and Positioning (and Then Get Your Sales Team to Actually Use It)

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  • Customer Marketing & Advocacy

The Future of GTM Depends on Customer Proof: UserEvidence Acquires Zealot and Raises Additional $7 Million

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  • Customer Marketing & Advocacy

What Breaks Without Customer Proof?

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  • Content Marketing

How Recorded Future Used Long-Form Research Content to Close Deals

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A person wearing a hat reads a newspaper with the headline HELP WANTED against a teal dotted background, with the UserEvidence logo above.
  • Customer Marketing & Advocacy

We Analyzed Over 100 Customer Marketing And Advocacy Job Postings. Here Are The Expectations (And Realities) Of The Roles.

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