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The Future of GTM Depends on Customer Proof: UserEvidence Acquires Zealot and Raises Additional $7 Million

Product Marketing, Sales Enablement

New Guide & RFP Template: Why Advocacy Platforms Collapse After the Demo (And How to Evaluate Them Without Getting Burned)

Product Marketing, Sales Enablement

The End of the Case Study Era: Why GTM Teams Need Always-On Advocacy

Product Marketing, Sales Enablement

Your 5 Step Process To Building A Competitive Evidence Library That Increases Win Rate

Customer Marketing & Advocacy, Product Marketing, Sales Enablement

Blind-But-Verified: The Customer Evidence Your 2026 Strategy Needs

Customer Marketing & Advocacy, Product Marketing

Case Studies Had Their Run. In 2026? It’s Going To Be All About Customer Evidence.

Product Marketing, Sales Enablement

How to Inject Customer Proof Into Your Messaging and Positioning (and Then Get Your Sales Team to Actually Use It)

Customer Marketing & Advocacy

The Future of GTM Depends on Customer Proof: UserEvidence Acquires Zealot and Raises Additional $7 Million

Customer Marketing & Advocacy

We Analyzed Over 100 Customer Marketing And Advocacy Job Postings. Here Are The Expectations (And Realities) Of The Roles.

Customer Marketing & Advocacy, Product Marketing

The Ultimate Customer Survey Playbook

Customer Marketing & Advocacy

How Grammarly Scaled Their Customer Storytelling Engine (While Keeping The Team Lean)

Product Updates

UserEvidence and G2 Launch Integration to Turn Reviews into Actionable Customer Evidence

Content Marketing

What I Learned From 3 Original Research Projects That Actually Worked

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