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10 Effective Gifting Platforms to Boost Customer Advocacy

As brands work to build strong connections with their customers, genuine customer advocacy has become a driving force behind sustainable growth

One great way to get closer to unlocking customer advocacy is through gifting. Who doesn’t love a good gift?

When you do it right, you leave a lasting impression on the customer or prospect by showing a genuine understanding and appreciation of their interests. But with so many unique gifting platforms out there, which one will work best for you?

We recently released our 2023/2024 customer marketing tech landscape, which details 12 categories and over 80+ vendors in the customer marketing space. The second category on our list is all about gifting platforms.

In this blog, we’re inviting you to check out 10 awesome gifting platforms that each have different strengths and features.

These platforms are presented in no particular order. ⬇️

Sendoso

Sendoso is a leading all-in-one platform that takes personalized gestures to a whole new level. With Sendoso, you can effortlessly create and execute personalized direct mail, e-gifting, and swag campaigns. This helps you engage your prospects, customers, and employees in a unique way. They’ve got an extensive global catalog of customizable gifts to make each interaction meaningful. Plus, you can track and analyze campaign effectiveness with their robust tools. Check out Sendoso on G2.

G2 score: 4.5 out of 5 stars

Alyce

This AI-powered platform boosts the art of gifting and personalization to a new level. Alyce helps you to create authentic, one-to-one connections with customers and prospects through thoughtful gifting. With intelligent data insights and AI algo’s, you can find the perfect gift for each person on your list. Say goodbye to generic outreach by checking out Alyce on G2.

G2 score: 4.7 out of 5 stars

Printfection

Printfection is a premier platform that allows you to create custom merchandise and promotional products with ease. They’ve got a wide range of high-quality items and a super user-friendly interface. What’s really cool about Printfection is how easily it integrates with e-comm platforms. If you want to boost your brand presence and engage customers through gifting, this is a great option. For more information on Printfection, check them out on G2.

G2 score: 4.4 out of 5 stars

Postal.io

Postal.io is an innovative direct mail and gifting platform that changes the way businesses connect with their customers. They’re all about automation and personalization. They make it super simple to add physical product gifts and messages into your marketing campaigns. They’ve got a diverse catalog of top-notch gifts. You can track and analyze campaign data to see if you’re on the right track. For more information on Postal.io, check them out on G2.

G2 score: 4.6 out of 5 stars

➡️ Explore Postal.io’s Research Library created on the UserEvidence platform to discover the customer evidence they are able to collect and share.

Reachdesk

Reachdesk is a fantastic platform that redefines how businesses engage with their prospects and customers. They make sending personalized gifts and direct mail to your target audience a breeze—even at large scale. Plus, they provide real-time tracking and analytics, so you can gauge campaign impact and improve your outreach over time.  Visit G2 to learn more about Reachdesk.

G2 score: 4.5 out of 5 stars

Loop & Tie

Loop & Tie is a gifting platform that helps businesses show appreciation in a customized way. They have a curated collection of gifts that let you create unique experiences for your prospects and customers. Whether it’s growing your customer list or building better client relationships, Loop & Tie adds an extra touch of sincerity to every gift given. For more information, check them out on G2.

G2 score: 4.8 out of 5 stars

Thnks

Thnks simplifies expressing gratitude and appreciation in the business world. With their platform, you can send custom gestures to prospects or clients with just a few clicks. Thnks also integrates easily with other popular business tools, making it super easy to build strong customer relationships. Check out Thnks on G2.

G2 score: 4.7 out of 5 stars

Tango Card

Tango Card is a leading rewards and incentives platform that changes how businesses motivate and engage their prospects and customers. With their platform, you can easily reward those star customers with a huge selection of digital gift cards, nonprofit donations, or other flexible rewards. They’re all about creating a meaningful rewards program that boosts customer loyalty. For more information, check them out on G2.

G2 score: 4.6 out of 5 stars

Xoxoday

What sets Xoxoday apart, is their massive catalog of activities, travel, gift vouchers, and more. You can send any one of these gifts to your audience, whenever you choose. It’s not your typical rewards and recognition platform. They offer such a wide range of options, you’ll have no problem picking out that perfect gift. Plus, you can track insights on how your rewards are being received. For more information on Xoxoday, visit them on G2.

G2 score: 4.6 out of 5 stars

Snappy

Snappy makes it super easy to send personalized gifts and experiences to your prospects and customers. They give you plenty of options to choose from, like e-gift cards, personal experiences, and more. And here’s the cool thing—if you can’t decide on just one gift, no problem. Snappy let’s you send a few gift options, so they can pick their fave. For more information, check them out on G2.

G2 score: 4.9 out of 5 stars

Final thoughts

These innovative gifting platforms have shaken up how customer marketers build and nurture relationships—from prospects to customers. With any one of these platforms, you can boost your customer advocacy efforts and drive revenue growth.

Wanna explore more customer marketing tech? Download our 2023/2024 Customer Marketing Tech Landscape to find 11 other categories with over 80+ vendors to enhance your marketing efforts.

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