UserEvidence Content Hub

All of the best content we have (and our bar is really high). Tactical how-to blogs, entertaining podcasts, and honest interviews with the biggest names in B2B marketing.

The Customer Marketing Landscape Is Blowing Up—Here’s Why That’s a Good Thing

Evan Huck

April 15, 2025

Read our blogs

Get actionable insights, expert advice, and practical tips to create your highest-performing marketing campaigns.

Building a Customer Evidence Program: How To Build Your Customer Evidence Library

April 11, 2025

The Best Ways To Collect Customer Evidence

April 9, 2025

Customers Won’t Go On Record? Here’s 10 Creative Ways to Use Anonymous ROI Stats

April 3, 2025

Building a Customer Evidence Program: Finding your Evidence Gap & Making a Plan

March 27, 2025

5 Brands Thinking Differently About Case Studies and Nailing It

March 18, 2025

Why Buy UserEvidence When I Can Just Build My Own Customer Evidence Library?

March 6, 2025

The Evidence Gap report

We surveyed 619 B2B buyers, sellers, and marketers to uncover the exact types of customer proof that actually build trust and boost buyer confidence.

Binge our podcast

The Proof Point helps GTM teams find ideas, frameworks, and tactics that actually work.

Each episode includes an unfiltered discussion with the biggest names in B2B to help find the proof points I’m in search of.

Because opinions are cheap. And proof is gold.

EPISODE #30

The 3 Ways Your Marketing Team Needs To Be Using AI

Dave Boyce (Winning By Design) has the AI checklist that every marketing leader needs.

EPISODE #29

Is AI a Trust-Killer or Trust-Accelerator?

Navneet Singh (Palo Alto Networks) shares how his team is using AI to drive more new business.

EPISODE #28

How To Build Signal-based Marketing Plays

Tom Wentworth (Incident.io) wants you to think less about campaigns and more about signal-based plays.

Watch our videos

Interview

This Is How You Differentiate in a Saturated Market With Peter Mahoney @ GoTo

March 14, 2025

Interview

How To Get C-Suite Buy-In for Non-Measurable Marketing With Mac Reddin @ Commsor

February 28, 2025

Interview

How Do You Measure the Success of Marketing Experiments? With Pranav Piyush @ Paramark

February 14, 2025

Interview

Say “NO” to Your CEO (Without Getting Fired) With Natalie Marcotullio @ Navattic

January 31, 2025

Interview

Market the Problem, Not the Solution With Brendan Hufford @ Growth Sprints

January 17, 2025

Interview

Episode Three of The Long Game with Dave Gerhardt

January 9, 2025

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The Evidence Gap

There’s an evidence gap in your organization that’s stalling your pipeline. We’re rounding up our best content to help you close the gap and win more deals–faster.

Original Research Report

We surveyed 600+ B2B buyers, sellers, and marketers to uncover the exact types of customer proof that actually build trust and boost buyer confidence–and discovered a major gap in the process.

Tactical Guide

We’re divulging every secret we have gathered up here at UserEvidence for how to create and conduct crazy-effective customer surveys, effectively mine for proof points (AKA, actionable customer data and stories) and intentionally deploy them to your sales teams, so your hard work gets used–and your sales team’s deals keep moving.

Worksheets

Use these worksheets to conduct interviews with your CMO, CRO, and sales teams to find out what customer evidence they need, and prioritize capturing it (a win/win, if you ask us).