What they built with UserEvidence
Before UserEvidence, Ashley’s team was stuck fielding one-off requests from sales for hyper-specific proof. Worse, she suspected the things sales was asking for weren’t actually what customers cared about. She knew she needed a better way to collect and distribute customer voice at scale and spent years advocating internally for UserEvidence before getting it in place a year ago.
Ashley timed the UserEvidence launch to coincide with a company-wide messaging and positioning rollout — a deliberate move. She reverse-engineered a survey directly from their new messaging doc and sent it to LeanData’s entire customer base. Within the first hour, they had over 100 responses.
That gave her something she’d never had before: real data to bring straight to her CEO and CMO (who, as she put it, was “still a little weary of why I needed to buy a survey tool”). With 82% of customers validating specific ROI metrics and speed-to-lead outcomes, leadership was sold. The proof was immediate and quantifiable.
Next, Ashley migrated all of LeanData’s existing case studies, webinars, and videos into UserEvidence to create a single searchable library that’s tagged, filterable, and AI-searchable. Behind the scenes, LeanData’s sales leader, Neil Harrington, also connected the Evidence MCP to help bring proof into existing sales workflows.
Explore LeanData’s Research Library
Within a week of the library launch, they rolled out Claude across the entire sales org (connected to UserEvidence, Salesforce, email, and call recordings). Customer proof stopped being a resource reps had to go find. It became part of how they already worked: account research, slide decks, emails. UserEvidence was just embedded in all of it.
The partnership between Ashley and Neil was key. He championed adoption because he understood that verified customer proof would make his reps more effective and held his team accountable to using it. That internal alignment is what helped turn a tool rollout into a genuine behavior change.
The impact & results
LeanData now has hundreds of assets in UserEvidence and over 300 new advocates generated from just three surveys. Over 55% of their accounts have at least one person who has raised their hand as an advocate.
Sales moved from asking Ashley for one-off proof to being fully self-serve. Reps are no longer playing defense with prospects. Instead, they’re driving the conversation, telling customers what to measure and how to think about success. And LeanData is seeing a measurable uplift in deals where customer proof was embedded.
Ashley’s biggest takeaway: scale the content first, then embed it into the tools reps already use. Aggregate data points are more powerful than individual case studies for an AI-assisted sales motion. And finding a partner in sales leadership, especially someone who champions the tool from the field, is what makes adoption stick.
